Duolingo O.V.S.

Ask: Get Gen Z and millennial learners to pick up learning with Duolingo by sending them unique “reminders” they not only love but want to share with their friends.

Insight: Gen Z needs to be shocked into action rather than being spammed with redundant reminders.

Solution: Operation Verbal Storm: deployment of the Duolingo Online World Language Specialists (O.W.L.S.) to enforce the completion of online lessons, and “nudge” users to come back to their learning.