Grom Gelato
Ask: Introduce Grom to the United States, where most people are familiar with traditional ice cream but may not yet understand or have experienced gelato.
Insight: Seventy-eight percent of American adults are willing to spend extra on top-tier ice cream crafted with premium ingredients.
Idea: Emphasize the difference between regular ice cream and gelato by framing Grom gelato as an upscale version of ice cream that is made with real ingredients from Italy.
Print Ads
Pinterest Ad Integration
Pop-up Teasers
Pop-up Event
The pop-up event will take place at The Grove in L.A. for one day. “Rich aunts” will serve the gelato, and each gelato scoop will be topped with candy “pearls” and edible gold.
The gelato will be made in real time at the back of the tent, showing people the process of how Grom churns their gelato slowly and uses real, fresh ingredients.
AD: Sophie Nelson
CW: Sophie Nelson