Barefoot Wine

Live a little lighter

Ask: Convince those celebrating St. Paddy’s Day to buy Barefoot Wine on this beer-centric holiday.

Insight: People want to dance, sing, and party without the heaviness that beer induces.

Solution: Show people that wine makes you feel light and loose, not heavy and hurting. Barefoot’s limited edition St. Paddy’s wine has no carbonation, no additives, and only one gram of sugar, letting drinkers get buzzed without the “ughhh.”

Barefoot will release a special edition St. Paddy’s wine called Irish Pear.