Barefoot Wine

Live a little lighter

On St. Paddy’s Day, 70% of drinkers name beer as their bev of choice, but beer drinkers quickly find themselves bloating and groaning from the carbonation and gluten.

But wine drinkers? They can dance, sing, and party, all while feeling light and loose.

New Product:

Barefoot will release a special edition St. Paddy’s wine called Irish Pear.

OOH Ads:

Partnership:

We will partner will karaoke bars across the U.S. to promote our limited edition wine.

We will wine-ify the lyrics of popular karaoke songs, and singers who choose these songs will receive a free glass of Barefoot Irish Pear to sip on while singing.

AD: Sophie Nelson

CW: Sophie Nelson