Live a little lighter.

How do we convince St. Paddy’s Day drinkers to drink wine instead of beer?

Beer is carbonated and takes more volume to feel the affects, making drinkers feel like sh*t.

New Product:

Barefoot will release a special edition St. Paddy’s wine called Irish Pear.

OOH Ads:

Partnership:

We will partner will karaoke bars across the U.S. to promote our limited edition wine.

We will wine-ify the lyrics of popular karaoke songs, and singers who choose these songs will receive a free glass of Barefoot Irish Pear to sip on while singing.