GapKids

The Vintage Collection

How can Gap create a bridge between younger and older generations of Gap wearers?

Print and OOH Ads*:

for the kids born in the wrong generation.png

*All ads use photos of me and my older bro. Was cheaper than buying stock photos.

GapKids Time Machine

Remember that Gap sweatshirt you practically lived in? The one in every family photo. The one your mom finally made you donate. Yeah, that one.

Upload a childhood photo of yourself wearing your favorite Gap piece, and we'll put it through the GapKids Time Machine. If it's part of our Vintage GapKids collection, you'll get 15% off. If not, we'll recreate it from the photo and make it brand new again.

Available in kids' sizes and adult sizes.