Bridge the Gap

In the past year, vintage baby clothes have made a major comeback. While many parents may be drawn to the timeless style, GAP sees something deeper behind the trend: a desire to give their kids the childhood they once had.

OOH:

GapKids Time Machine

Remember that Gap sweatshirt you practically lived in? The one in every family photo. The one your mom finally made you donate. Yeah, that one.

Upload a childhood photo of yourself wearing your favorite Gap piece, and Gap will put it through the GapKids Time Machine. If it's part of the Vintage GapKids collection, you'll get 15% off. If not, we’ll recreate it from the photo and make it brand new again.

Available in kids' sizes and adult sizes.