Grom Gelato

Gelato, Perfected.

Seventy-eight percent of American adults are willing to spend extra on top-tier ice cream.

Gelato is similar to ice cream, but they’re more like cousins than twins. Gelato is made with fresher ingredients and holds a better flavor than its inferior.

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Pop-up Event

The pop-up event will take place at The Grove in L.A. for one day. “Rich aunts” will serve the gelato, and each gelato scoop will be topped with candy “pearls” and edible gold.
The gelato will be made in real time at the back of the tent, showing people the process of how Grom churns their gelato slowly and uses real, fresh ingredients.

AD: Sophie Nelson

CW: Sophie Nelson