How do we show unknowing people that Bar-S is America’s #1 hotdog?

We’ll remind ex-Bar-S lovers that these are the dogs they grew up lovin’.

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We will place drawing boards in NYC and Chicago, encouraging walkers to stop and explore their kid-like self by responding to the drawing prompts.

We will place hopscotch squares in these cities to encourage kid-like playfulness and to remind walkers that they probably enjoyed Bar-S hotdogs when they were younger.

Finally, on a Friday in August from 5:30 pm to 6:00 pm, there will be a “malfunction,” and all the billboards in Times Square will display images asking what America’s #1 hotdog is.

When the clock strikes 6:00 pm, all the billboards will show the answer. Surprise, surprise—it’s Bar-S!

We’ve all heard of Oscar Mayer’s Wienermobile, but we’re introducing something with a little more child-like spirit. At 6:00 pm when the billboards reveal America’s #1 hotdog, Wienercycles will ride around Times Square, handing out free Bar-S hotdogs to people on the street.