Bar-S Hotdogs

Bar-S hotdogs have been America’s #1 hotdog for the past 20 years, yet because of their low cost, people assume poor quality and bad flavor.

We will remind former Bar-S-lovers (even if they don’t know it) that these are the hotdogs they grew up loving.

OOH Ads:

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Experiential Ads:

We will place drawing boards in NYC and Chicago, encouraging walkers to stop and explore their kid-like self by responding to the drawing prompts.

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We will place hopscotch squares in these cities to encourage kid-like playfulness and to remind walkers that they probably enjoyed Bar-S hotdogs when they were younger.

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Finally, on a Friday in August from 5:30 pm to 6:00 pm, there will be a “malfunction,” and all the billboards in Times Square will display images asking what America’s #1 hotdog is.

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When the clock strikes 6:00 pm, all the billboards will show the answer. Surprise, surprise—it’s Bar-S!

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We’ve all heard of Oscar Mayer’s Wienermobile, but we’re introducing something with a little more child-like spirit. At 6:00 pm when the billboards reveal America’s #1 hotdog, Wienercycles will ride around Times Square, handing out free Bar-S hotdogs to people on the street.