Sherwin-Will-This-Ever-Be-Over?

Painting can suck. Sherwin Williams acknowledges that and will do everything in their power to make it suck less.

First, we’ll acknowledge the frustration of painting using print and OOH ads.

OOH Stunt:

You know what, the color just isn’t right. We’ll give it a week, then change it.

A week later. Something is still off.

Let’s go brighter.

Week passes. You know the drill.

Partnership:

We’ll partner with Amazon’s Alexa to add a “Hey Sherwin” feature so people can have all their questions and requests answered, even mid-paint job.

After saying the word “Sherwin,” Alexa will automatically pull all answers from the Sherwin-Williams database where professionals input advice.

Spotify Playlists:

We’ll create tailored playlists based on different colors.

Spotify Podcast:

We’ll create a podcast called Paint Dry with hosts Chip and Joanna Gaines from Fixer Upper, where people will write in with their horrific, painful, or funny stories about home renovations. Chip and Joanna will laugh along with you and offer up their own advice.

New Products:

(Sold in stores and online)