Dr. Bronner’s

The only one you need.

Ask: Get single people seeking social approval who believe that combo hygiene products are a bad look to buy Dr. Bronner’s 18-in-1 soap.

Insight: Young people don’t want the hassle or price tag of buying several different cleaning products.

Solution: Dr. Bronner’s 18-in-1 soap does it all. It’s the only one you need.

OOH ads will feature love notes to Dr. Bronner, informally know as Bronner.

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Let’s meet this sought-after soap…

We’ll create a Dr. Bronner mascot,

and we’ll make a Love Island USA spoof where Bronner appears as a hot new bombshell.

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On the show, Bronner will present himself as a heartthrob who will be the “perfect boyfriend.”

All the girls will love him, and all the guys will envy him.

Then, the next season of Love Island USA will feature Dr. Bronner’s 18-1 soap during their soap slide challenge.

Bronner will post thirst traps on the Dr. Bronner Instagram, telling followers he’s #theonlyoneyouneed.

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AD: Sophie Nelson

CW: Sophie Nelson