Dr. Bronner’s soap

The soap that satisfies.

How do we break the stereotype that using multiple-use soap is uncool and unhygienic?

OOH ads will feature love notes to Dr. Bronner, informally know as Bronner.

Magazine Ad:

Activation:

We’ll create a mascot named Bronner.

and we’ll make a Love Island USA spoof where Bronner appears as a hot new bombshell.

On the show, Bronner will present himself as a heartthrob who will be the “perfect boyfriend.”

All the girls will love him, and all the guys will envy him.

Then, the next season of Love Island USA will feature Dr. Bronner’s 18-1 soap during their soap slide challenge.

Bronner will post thirst traps on the Dr. Bronner Instagram, telling followers he’s #thesoapthatsatisfies.