Dr Bronner’s: The Soap that speaks for itself

Ask: Get people seeking social approval who believe that combo hygiene products are a bad look to buy Dr. Bronner’s 18-1 soap by showing that social approval belongs to people who make looking good look easy.

Insight: Every other soap brand is telling consumers that their product works the best, smells the best, and feels the best. We get it. But people don’t want to be sold to, and they definitely don’t want to be told what to do or think.

Solution: Dr. Bronner’s and its customers have something in common: they don’t have to try too hard for social approval. Dr. Bronner’s doesn’t need to throw out promises and fancy buzzwords to sell product because the soap speaks for itself. Just like how Dr. Bronner’s users think and speak for themselves.