Indulge Your Smellbuds
1 in 8 Americans currently take a GLP-1 and roughly 1 in 5 have tried one.
Since GLP-1 users have a decreased appetite, they’re looking for other sensory pleasures.
Social:
On April Fool’s Day, Milk Bar will introduce a new line of savory perfumes on their Instagram.
Next day, we’ll confess it was a joke and tease at a new product drop.
Day later. We post a video on Instagram and TikTok announcing Milk Bar’s new line of dessert-inspired fragrances.
OOH:
Partnership:
The Sweet Dreams Collection:
We’ll partner with SKIMS to create a line of dessert-inspired pajamas.
We want to show that for people whose relationship with dessert has changed, the joy surrounding it doesn’t have to.
OOH:
